Paid ads
Ad Desk
Stands in for
The ad agency you would pay a cut of your spend for the routine work.
What it does
Ads need a steady stream of new creative and a regular look at what is working. Ad Desk does both. Each weekday it makes on-brand image ideas, headlines and ad text for your live campaigns. Each week it reads your ad dashboards in a real browser, the same way you would, and writes up what it sees.
The result is a short change list: what to pause, what to scale and what to test. Every line includes the number that supports it, so decisions rest on data and not on hunches. Ad Desk never touches your budget or campaigns on its own. You make each change, or approve it, yourself.
Its routines
Each weekday
- Creative variants Produces new on-brand image ideas for your running campaigns.
- Copy variants Writes fresh headlines and body copy to test.
- Spend watch Checks daily spend and flags anything that looks off.
- Landing page check Confirms the pages your ads point to load and still track sign-ups.
Once a week
- Weekly change list Reads your dashboards and lists pause, scale and test moves, each with its supporting metric.
Once a month
- Audience review Looks at who is responding and suggests audience changes.
- Monthly ad report Sums up spend, results and lessons for the month.
What it drafts for you
- New creative and copy to test
- A weekly change list with the metric behind each move
- A monthly report on spend and results
What it won’t do
It never…
- Change budgets or bids
- Launch, pause or edit a campaign
- Add payment methods or spend money
Its first week
- Day 1: you give it read access to your ad accounts and your brand guide.
- Days 2 to 4: it makes creative and copy, and you pick what to upload.
- Day 5: it writes its first change list and you decide which moves to make.
- End of week: you note which suggestions were right before trusting it with more.
Good for
- Online shops running paid social
- Service businesses buying search ads
- Course and coaching businesses with a funnel
The full version is in the course
The course shows you how to set this employee up and check its work.
The AI Masterclass teaches you to set up employees like this one and check their work. The plans start free.