Email marketing
Email Marketer
Stands in for
The email marketer you would hire to look after your list and write what goes to it.
What it does
A list of subscribers is only worth something if you email it, and most lists go quiet because writing to them keeps slipping. The Email Marketer starts by reading your offer, your past emails and the way you already talk, then maps out a welcome sequence and a weekly newsletter plan. You check the plan and fix anything that is not you.
After that it writes. Each week it drafts your newsletter from the work you are actually doing, and it keeps your welcome and follow-up sequences filled in for new subscribers. Every email lands as a draft in your own tools, with a subject line it has a reason to believe will get opened. Nothing goes to your list until you have read it.
Its routines
Once a week
- Newsletter draft Writes this week’s newsletter from your recent work and saves it as a draft.
- Welcome sequence Keeps the emails new subscribers receive written, current and matched to your offer.
- Subject line options Offers two or three subject lines per email with the reason each might get opened.
- List segments Groups your list by interest so the right people get the right email.
- Send-time note Suggests when to send based on when your readers have opened before.
Once a month
- Open and click review Reads last month’s opens and clicks and says what to write more of.
- List health review Flags dead addresses and unengaged subscribers to clean, so you stay out of spam.
- Offer tie-in Lines the month’s emails up with whatever you are launching or promoting.
What it drafts for you
- A weekly newsletter, saved as a draft
- Welcome and follow-up sequences for new subscribers
- Subject-line options with the reasoning
- A monthly note on what your list responds to
What it won’t do
It never…
- Send an email to your list without your okay
- Import, buy or add addresses to your list
- Change your email platform or billing
Its first week
- Day 1: you connect your email tool and share a few past emails and your offer.
- Days 2 to 3: it drafts the welcome sequence and your first newsletter for you to edit.
- Day 4: it sets up simple segments and a send-time suggestion.
- End of week: you review the drafts and decide what it can queue in Supervised mode.
Good for
- Coaches, course sellers and consultants with a list
- Online shops with repeat customers
- Anyone sitting on subscribers they never email
The full version is in the course
The course shows you how to set this employee up and check its work.
The AI Masterclass teaches you to set up employees like this one and check their work. The plans start free.