Market and competitor research
Market Analyst
Stands in for
The market analyst who would keep an eye on your competitors so you are never caught off guard.
What it does
You cannot position yourself well against a market you are not watching, and nobody has time to watch it daily. The Market Analyst does. Each week it checks your named competitors in a real browser, their pricing, their offers, their messaging, their launches, along with your market’s sources, and writes up what actually moved since last time.
It turns that into something you can use: who changed their price and how you compare, what gap in the market nobody is filling, what a competitor is suddenly pushing. It recommends a response and says why, with the evidence attached. It watches and advises; the move is always yours to make.
Its routines
Once a week
- Competitor watch Checks each named competitor’s site, pricing and messaging for changes.
- Change write-up Reports what moved since last week and why it matters to you.
- Pricing compare Shows how your pricing and offer sit against the competitive set.
- Gap spotting Flags a need in the market nobody is serving well.
Once a month
- Positioning note Suggests where to sharpen your own message against the field.
- New-entrant scan Looks for new competitors and substitutes entering your space.
- Trend read Notes where the market seems to be heading and what to prepare for.
What it drafts for you
- A weekly report of what competitors changed
- A pricing-and-offer comparison
- Gaps in the market worth taking
- A monthly positioning and trend read
What it won’t do
It never…
- Contact a competitor or pose as a customer
- Change your own pricing or messaging on its own
- Present rumor as fact without a source
Its first week
- Day 1: you name your real competitors and the sources you watch.
- Days 2 to 3: it delivers its first competitor write-up and you correct the set.
- Day 4: it builds the pricing comparison.
- End of week: you decide how often you want the watch to run.
Good for
- Businesses in a crowded or fast-moving market
- Founders setting or defending their pricing
- Agencies pitching against known rivals
The full version is in the course
The course shows you how to set this employee up and check its work.
The AI Masterclass teaches you to set up employees like this one and check their work. The plans start free.